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STORY OF TALENT

Updated: Jan 18, 2023



An MBA graduate Nava Shah started her own startup ‘Jamkle Jars’ in Srinagar. She completed her MBA from Kashmir University. She has an aim to start her own setup in due course. She got idea of making pickles as she is very good in cooking skills.


She started her own initiative ‘Jamkle Jars’ pickles and jam business at a small level. She wanted to give different organic varieties to people which was not readily available in open market. She made varieties of pickles like Kashmiri mix veg pickle, chicken pickle, mutton pickle, garlic pickle, beetroot pickle and dates pickle.


These are unique pickles which are made with newness of organic techniques. She got a good response from the people. She also got various orders from her regular customers and also from many other people. Her family and husband supports her in her initiative. Nava Shah now wants to expand her business at a large scale where she could increase production and generate more employment. She gave message to every girl to come forward with their skills and help in generation of self-employment and nation building.






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